Personalised Travel Mugs

Personalised travel mugs are a popular and practical promotional item. There are numerous methods to expand a brand. Some of the most efficient ones are free, like utilising social media influencing and viral marketing. Others necessitate a bit of an investment, such as paid adverts and marketing campaigns. Occasionally, brands discover a solution that bridges both these aspects in the middle.

Throughout the history of marketing, few techniques have been as effective as promotional products. They are items we need to buy in bulk, add corporate messages to them, and release them to the public. Nevertheless, they are also items that offer us free promotion through their mere existence. Briefly, if the product is effective enough, people will discuss it, and the word will disseminate.

In this article, we will delve into promotional travel mugs and their efficacy in promoting brands. Typically, brands are more inclined to choose inexpensive items such as personalised pens or T-shirts over travel mugs. However, we contend that a well-crafted mug will be just as effective, if not more so, than any low-cost, popular products brands choose.

Useful and Worth Its Price

A travel mug is one of those items which we can utilise repeatedly. As it’s crafted from robust and durable material, it’s not something we will dispose of after a few uses. Moreover, we can cleanse it and maintain it for several years before considering a replacement.
Additionally, most mugs don’t necessarily cost much, but they offer more value for their price than printed brollies or hats do. We can use a mug to consume hot or cold beverages or store liquid food.

Cost-Efficiency

Some new brands refuse to purchase travel mugs. Instead, they opt for typical branded items that cost less like promo pads, sticky notes, pencils, and erasers. And that’s understandable to an extent. If a company can’t afford expensive promotional items, they need to make do with what they’ve got. After all, any item, even a pen, can be an effective branding tool when used correctly.

However, purchasing travel mugs in bulk is actually quite cost-efficient, at least in the long run. When we opt for more expensive products, we demonstrate to our customers that we value their time and investment in our brand. Therefore, they are more likely to buy our merchandise, thus channeling more revenue into our accounts. With increased revenue, we can balance our accounts, and the travel mugs will have completely paid for themselves. Consider it an investment for the future carried out on a somewhat large scale.

Durability

Let’s now concentrate on the practicality of a typical travel mug. When we survey the selections of mugs on the market, we will notice that they are made of either tough, layered plastic or robust metal, primarily stainless steel. In other words, a single mug is so sturdy that it can probably withstand quite a bit of damage. And an item that remains useful and intact for an extended period is an item worth purchasing.
Of course, it extends even further than that.

Customers seek items they can reuse, and instead of offering perishables or materials that can decay or develop mould, we can provide them with something of high quality that will endure through time. That’s especially advantageous for travel mugs, as we get to take them everywhere, in both urban and rural settings. And numerous natural elements can cause harm to a promotional item, whether immediately or gradually.

Clean, Green Products

As these items are long-lasting, they are least likely to swiftly end up in a landfill among all the promotional item options available. Furthermore, when we purchase a reusable travel mug, we don’t need to rely on plastic bottles or single-use glasses. Thus, we prevent additional tonnes of non-recyclable plastic from polluting our environment and congesting our numerous landfills worldwide.

Marketing Done Right

Travel mugs are relatively small, at least when compared to portfolios or blankets. Normally, the size wouldn’t matter with a promo item and it would come second to usefulness. But we need lots of space to advertise, and mugs simply cannot compete with T-shirts there.

However, that doesn’t mean a travel mug is a poor marketing tool. In fact, it’s quite the opposite. Since lots of people use and carry travel mugs, they will inevitably take them out to get a drink. Once they do, their mates or family can notice the mug, with our company details printed or embossed on it.

A conversation may then ensue, and soon enough those mates and family members will become loyal customers who love and respect our brand. It’s all about exposure, and in order to expose an item to thousands of people, we need to make sure it’s one that we use a lot. Luckily, lots of people use mugs almost daily, and will continue to do so for many decades to come.